SEO & Digital Marketing Bootcamp

Module 1: Introduction to Digital Marketing

In this opening module, participants will embark on a comprehensive journey into the dynamic world of digital marketing. We will define digital marketing and underscore its pivotal role in today's business landscape. Through an exploration of its evolution, participants will grasp the transformative impact it has had on traditional marketing paradigms. The module will provide a bird's-eye view of the expansive digital marketing landscape, encompassing key channels such as SEO, SEM, Social Media, Email Marketing, and Content Marketing. Special attention will be given to discerning the nuances between B2B and B2C digital marketing approaches, laying the groundwork for a nuanced understanding of diverse strategies. Furthermore, participants will be introduced to the latest trends and emerging technologies shaping the digital marketing terrain, setting the stage for an immersive and forward-looking learning experience.

Module 2: Website and Content Strategy

Module 3: Website and Content Strategy

Module 3: Search Engine Optimization (SEO)

Module 4: Search Engine Marketing (SEM) and Paid Advertising

Module 5: Social Media Marketing (SMM)

Module 6: Email Marketing

Module 7: Analytics and Data-driven Marketing

Module 8: Mobile Marketing

Module 9: E-commerce Marketing

Module 10: Legal and Ethical Considerations

Module 11: Capstone Project

Additional Considerations:

Guest Lectures and Industry Experts: Invite professionals from the digital marketing industry to share insights and experiences. Hands-on Practical Exercises: Include real-world projects, case studies, and simulations to enhance practical skills. Certification: Consider offering a certification upon completion of the course.